Kmart mothers day 360°
Concept, art direction, copy.
A simple social execution to get customers thinking about what to get their mum for Mother's Day. These 360° gift guides each start with a question about mum:
Is she more BUSH WALK or CATWALK? (for fashion and homewares)
Is she more TRUE CRIME or TRUE LOVE? (for books)
Is she more BRIGHT or BEIGE? (for decor and furniture)
By tilting their phone in either direction, the customer can explore the 3D space and the different gift suggestions.