Camp Casual, a new music festival staged in Gippsland, Victoria, promised to be a smaller, slower, more relaxed alternative to its crowded cousins. As creative director, it was my task to communicate this through the look, feel and language of the festival. And what a task it was - from illustrating the poster and merchandise to writing copy for the website and reaching punters via social media - it was one of the biggest creative challenges I'd attempted. But it was also a great pleasure to see such a downright magical event take shape. Have a look at the gallery on Three Thousand.
Creative direction, illustration.