AAMI Life Insurance

Art direction, concept.

Parents go to great lengths to care for their kids, like taking them to a One Direction concert for example. This campaign suggested an easier way to make sure your kids are cared for - taking out AAMI Life Insurance.




For the campaign we also created interactive ads for YouTube. They introduced a new button alongside the usual 'Skip Ad' that could force dad to dance at the concert, or go for another spin on the Gravitron.